The old adage “Out of sight is out of mind” is more relevant than ever. Brands are bending over backwards to maintain their presence in this cut-throat market. They are doing so by establishing their presence both online and offline. While online presence depends on digital marketing, offline presence depends on digital printing. Digital printing has particularly made its mark on a spectrum of businesses, both big and small. Whether it is printing a visiting card or advertising at malls, digital printing has got you covered.
If you’re looking for a reason to hire a professional digital printing company for your business, we can present you with 6 good reasons!
1. Marketing benefits
From online-only behemoths like Amazon to brick-and-mortar stores everybody uses digital printing to market their products and services. There are 5 well known marketing benefits of digital printing.
According to Forbes, printed copies on billboards are perceived as more credible and legitimate than a pop up banner on a mobile or computer screen.
Printed copies are more engaging. It has been observed that consumers tend to skim through words and spend less time reading online when compared with the time spent on reading a tangible printed copy.
- Large, high quality prints
Digital printing can create large, high quality banners quickly and easily.
- Vehicle branding
Digital printing can be used to print on vehicles. It is the best way to market your brand on the road and increase brand reach!
- Reaching niche market
In order to reach a specific niche population, getting an ad printed in a specialised publication or magazine has proven to be more effective than marketing online.
Back in the days, printing was both time consuming and expensive. Most printing offices wouldn’t accept rushed orders. But today, things have changed. A good digital printing company can easily and instantly print the number of copies that you require. It is quick, versatile and does so much more in less money!
3. Customised packaging
In the past, the process of conventional printing was a long process prone to errors, defects and waste. But with the advent of digital printing the process of packaging has shrunk and the turnaround time has become faster. The best part of digital packaging is that it allows easy customisation for highly personalised packaging.
You might spend a fortune on online marketing and might have the nicest looking website of all time but if your physical store is bland, it cancels out everything you have accomplished online. Branding is a fundamental step forward for your company. Optimal quality brochures, captivating catalogues, and professional visiting cards are very important for your company as it will literally place your brand in the minds of your consumers.
Also, with the help of digital fabric printing service you can create exclusive promotional products like t-shirts, mugs and caps that can be distributed amongst your employees or target audience to improve brand awareness and recall.
5. Going green!
A lot of companies are opting for environment friendly options. This is because by keying into concern for the environment, they are inspiring customer loyalty that will likely result in growing sales.
Digital printing is favourable to the environment as it is a more eco-friendly way of printing. Not only is the ink used in digital printing less toxic but it predominantly reduces wastage of paper and other resources. This is a result of using software like Adobe and similar programs, which enable you to get a pretty good idea of what your final product will look like without any printing involved.
6. Create better customer engagement
Improving customer communications is a priority for all businesses. When digital printing is utilised in the right way a lot more can be achieved. For example, instead of printing thousands of identical and old-fashioned stock brochures why not print a customised experience for your prospective customers, which in turn will help you connect and engage them better.
There is no denying that a lot of companies are now offering digital printing services across the globe and in Dubai. So how do you choose a digital printing company in Dubai that ensures that you get quality and value for money? It’s no rocket science. If you seek to customise, personalise, and proliferate any digital printing with the desire to create a better connection with your customers, Trinity Media is one click away! – http://www.trinitymediauae.com